Social media is everywhere. Facebook now has more than 600 million active users and businesses have been getting in the game for some time now. Even President Obama announced his bid for re-election through YouTube and Twitter. But with lacking guidance on social media from the FDA (announcing even further delays in issuing guidance), the Pharma industry has been cautious about entering this space. Cautious . . . but not absent.
How is pharma doing in executing in the social media space? I recent came across a great posting by Kelsey Shantz 'Grading Pharma's Use of YouTube (A First Look).' To see how companies including Pfizer, GSK, J&J, and BI have been rated, read her blog here.
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