Are DTC Ads Fair and Balanced?

According to Prevention Magazine's 13^th annual national survey Consumer Reaction to DTC Advertising of Prescription Drugs, the majority of respondents believe TV and magazine DTC ads are adhering to the FDA's "fair balance" regulation (this mandate requires that pharma DTC ads present a fair balance of risk and benefit information). But, while consumers are now accustomed to hearing risk information and its recognizable format on TV ads, there responses indicate that there is much room for improving online DTC ads in this area. Other survey questions provided insights around use of social media for health information and type of information consumers sought to obtain.

To find out more about the survey results, click here.